The recognisability of a company from a product design is an important marketing instrument. The great challenge for designers is to achieve the interplay between technical functionality and visual impact and to make a product recognisable.


The combination of design and functional requirements has made polyurethane and glass-reinforced SMC plastic popular and reliable materials with an established reputation within the market.


The high inherent stability and robustness of these materials make them the popular choice for machine cladding. These materials comply with various fire protection standards and can withstand known environmental influences.